Our strategic public affairs helps clients manage their image and stay in front of the news cycle through pro-active community outreach. Since 2010, Galvanized Strategies has delivered Emmy-winning work for some of the country's top companies and brands, government agencies and non-profits. Our direct experiences in political communications, journalism and healthcare has helped dozens of clients manage their strategic communications, media relations and lobbying efforts with the utmost discretion to face their audiences with confidence.

Strategic Communications

Galvanized Strategies designs targeted strategic communications solutions that integrate with our clients' visions for success and deliver the most powerful messages to stakeholder groups. Our strategies, utilizing the latest communications tactics, have helped a variety of industries from healthcare and real estate, to residential and commercial developments, biotechnology and energy, as well as political, non-profit and government agencies.

Public & Government Affairs

It all begins with knowing who to talk with and where. We've spent years working for and with elected representatives and staff members at every level of office. Through Galvanized Strategies' relationships, we've accomplished aggressive lobbying goals and helped clients navigate and make positive strides forward within the government system. 

Community Relations

Whether you want to pass a ballot measure, close a public facility, lobby the city council, pass legislation or partner at the grassroots level, Galvanized Strategies specializes in creating community relations campaigns that educate and motivate. We design professional materials around your message and deliver directly to your online and in-person audiences. Our strategies dig deep in forging the leadership relationships and build coalitions to facilitate your short-term and long-term goals.

Crisis Communications

Any situation outside the norm is a crisis. Galvanized Strategies works with you to help control the message and address the issue as quickly and thoughtfully as possible. We help clients successfully maneuver today's news media and social media realities. Through media training and coaching, social media messaging, online and broadcast monitoring, and proactive media relations, we stay ahead of the issues.

Media Relations

Galvanized Strategies brings, not just years of political and government expertise, but also direct journalism experience. We follow our news nose toward the best story pitches to get your story coverage. As award-winning writers, we craft messages, news releases and media kits, marketing materials, provide media training and manage news interviews that set you up for success.

Quantifiable Results

We believe in results that you can see and feel. Galvanized Strategies proves our results through comprehensive monitoring and provides analytics reports to track our progress for your website, news monitoring and anywhere online or in broadcast you're mentioned. For every direct mail piece or PowerPoint presentation we create, we track the outcomes on message resonance and audience changes or actions. Our strategies move the dial toward your goals.

"I couldn't be more pleased with your counsel and assistance!"

- Special District Executive Director


Our team brings nearly 40 years of combined personal knowledge and experience about the inner workings of government, communications and the political landscape.



Galvanized Strategies Founder Erica Holloway delivers Emmy-Award winning communications strategies for political and governmental clients. For nearly two decades, the former journalist and communications director has worked as a respected media spokesperson and public relations professional, heading up national and international campaigns. The Flint, Michigan native holds a degree in English and journalism from Western Michigan University, from which she graduated Cum Laude. When not helping her clients win, Erica enjoys running, floating Texas rivers and camping with her family. Email Erica.

Aaron Byzak (GS Photo)


Chief Strategist Aaron Byzak, MBA, FACHE, works on behalf of clients with lawmakers at every level of government nationwide with expertise in health policy and community engagement. The former Emergency Medical Technician (EMT) and policy advisor has led the development of nationally renowned best practice efforts in public affairs. Aaron served nearly 10 years as a government and community affairs executive for major health systems, during which time he successfully advocated for policies to improve health care reimbursement, increase research funding, and reduce burdensome regulation.

Aaron’s leadership in reforming assisted living facilities, reducing prescription drug abuse, and improving access to care for under-served communities has helped thousands and won him numerous accolades. The Carlsbad, California native earned his master of business administration in health care management and policy from the UC Irvine's Merage School of Business and a bachelor's degree in social science from Chapman University. He is Board Certified in healthcare management as a Fellow of the American College of Healthcare Executives (FACHE). Aaron spends his spare hours enjoying the great outdoors with his family. Email Aaron.



Marketing strategist Ashley Johnsonprovides 360 wrap-around support to bring Galvanized Strategies campaigns to life. Ashley brings nearly a decade of web development, graphic design, email management and social media strategic experience, leading multi-faceted branding efforts across the industrial, financial and healthcare industries. Since launching, Ashley has helped unique organizations develop strategic marketing solutions for online and offline audiences to deliver successful messages. Ashley dreams of living the beach life, enjoys gardening and hosts backyard fetes with her family. Email Ashley.


Our clients range from special assessment districts and public-private partnerships to politically-adjacement nonprofits and public office seekers.


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