A number of weeks back, client and friend John Nienstedt of Competitive Edge Research & Communication casually mentioned that he’d done some polling on the popularity of Denver Broncos QB Tim Tebow to me and fellow PR pal Gayle Lynn Falkenthal for Communities at WashingtonTimes.com. Never one to shy away from a chance to hammer a hot topic, she immediately flipped open her notebook and began interviewing him.
Then Tebow-mania died down some after the season ended rather ungloriously for the freshman and the piece took a back seat.
That’s when PR fate took a hand.
Beleaguered Indianapolis Colts QB Peyton Manning got the boot and set off on a whirlwind speed-dating tour with several interested cities, including Denver.
Needless to say, Tebow fans had 17 fits at the thought of a trade and Gayle, as any good blogger would, jumped on the opportunity.
Within minutes, the post “Tim Tebow trade? Quarterback’s character net plus for any NFL team,” listed No. 1 on Google searches for “Tim Tebow” and resulted in some fun online banter between John, Gayle and several sports fanatics. So far, the post caught the eyes of just under 10,000 readers. Not too shabby.
For John, it was one of his more “fun” media opportunities. For me, it was a lesson in the good timing of a buzz-worthy topic upping that highly-valuable “sticky” quotient sweetened by the fact that the only two hyperlinks the post went to the client’s website and his Twitter profile.
Guess I shouldn’t be surprised – the research all but states that a little “Tebowing” goes a long way.