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Five Things to Catch Fire at OTC 2017

Is your PR game set for OTC 2017? If the answer is a resounding “Nope,” take solace in knowing that you’re not alone. Furthermore, take heart. You have time to get your ground game underway. Here’s our go-to check list of public relations tactics you can use to get your on-site Offshore Technology Conference 2017 exhibition

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Marketing to Holden Caulfields in Today’s Review-Driven World

Holden Caulfield abhorred the phony. Hollywood topped his list. But in today’s world of high-stakes focus groups and uber pricey research, is marketing phony? Recent consumer research indicates a strong YES. Communications pros always suspected this to be true. Humans tend to sense when something doesn’t seem authentic. PR and marketing giant Edelman conducted a global research project

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