How to Market Yourself Selectively
Finding Your Dream Job in Current LinkedIn Job Listings Marketing yourself selectively on LinkedIn is as easy as 1-2-3. All the data needed to unlock your next great career adventure exists right there in current job listings. And, it has nothing to do with filling out online applications. STEP 1:We dream with purpose and formulate […]
Monitoring Your Brand Reputation with Real-Time Alerts Is Possible. And IMPORTANT.
Over the years, I’ve worked with just about every media monitoring platform out there. You name it, I’ve either used it for clients or I’ve at least given them a spin. There’s so many. Cision. Meltwater. Gorkana. Trendkite. Critical Mention. MyMediaInfo. TVEyes. Zignal Labs. LexisNexis. And on and on and on. Every single […]
Transitioning from Journalism to Public Relations Can Be a Bumpy Journey
Since I left the newspaper life more than 15 years ago, I’ve probably helped more than a dozen journalist friends find jobs with public relations firms, government agencies and political campaigns. In the beginning, I would gauge their feelings about public relations to see how realistically they viewed the profession. One friend said he […]
Social Media Wars: Do You Fight Back? The Answers Might Surprise You.
The digital age gives everyone a microphone. Keyboard courage really does make people think they’re mental giants and with the scourge of bullying, it’s lead to some very dangerous (even deadly) outcomes. Given my role with clients to help in times of crisis, I’m often push-pulled on this issue of fighting back and engaging not […]
Beyond Words: Preparing for a TV Interview Is Less Message, More Image
My first TV coaching session did not go especially well. Frankly, I didn’t know enough to really help myself much less anyone else. In short: I focused on message and not image. TV quotes do best when they are quick, memorable and visual. Dramatic or even cliche phrases also tend to capture the ear […]